TOPICALS asked for a campaign to showcase its accessible and science-backed products for both men and women.
*SPEC
Topicals takes an honest, functional, everyday bus stop and transforms it into a living OOH.
This concept puts city infrastructure front and center—built to serve the people who need it the most.
Real Shade, Protect your skin
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Real Shade, Protect your skin >
Ring, ring, we got you a little thing!
Pick up the phone to get a secret code for your next purchase.